Despite the challenges that come with transitioning to environmentally-friendly
business practices, Talbott says that 64 per cent of executives would be willing to make sustainable change, even if it meant lower revenue in the immediate future. Although executives are highly interested in investing in sustainability efforts to grow their company and address climate change, they are struggling to authentically achieve these goals. Article continues below ADVERTISEMENT “Green hypocrisy exists — my organization has overstated their sustainability efforts,” agreed 58 per cent of the respondents. Amongst just the North American respondents, this sentiment jumped to a startling 72 per cent. Other poll results indicate that the majority of companies are not even tracking or monitoring their progress. Roughly one third of the organizations polled reported have measurement tools to quantify their sustainability efforts, and only 17 per cent are using those measurements to optimize their efforts and operations. Companies are paying close attention to climate change impa